Know what is in your cup.
Herbal ingredients deserve context. Their flavour, origins, traditional use and modern evidence should be understood rather than reduced to exaggerated claims on social media.
Why I Started
I wanted to build something with meaning.
I started RastaRoots because I wanted to build something that meant more than another product on a shelf. Growing up around Caribbean culture taught me that food, music, plants and shared moments carry stories. Those connections deserve a place in the future, not just in our memories.
Building the brand in Manchester, I wanted to bring those influences into a modern experience without pretending that every herb comes from Jamaica or that tradition is a substitute for evidence. Our ingredients are sourced from around the world; the inspiration is rooted in Caribbean heritage.
Tea was the natural starting point. A cup gives people a moment to talk, to learn what they are drinking and to connect. That is the beginning of RastaRoots — not the limit of what it can become.
As a founder building an independent tea brand in Manchester, I want RastaRoots to contribute to the city’s creative and entrepreneurial community while staying connected to the Caribbean heritage that shaped the idea. This is a British business with an international outlook — and a story I hope other founders across the North West can recognise.
